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Vol. 20 No. 1 (2017)
Vol. 20 No. 1 (2017)
Published:
2020-02-20
Articles
Stereotype of Women in the Media
The Fault of the Women or the Media?
Iorhemba Moses Akurega, Daniel O Okoro
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The Bigger, the Better?
Perception of Mergers and Acquisitions in the Nigerian Advertising Industry by Practitioners in Lagos, State Nigeria
Nnaane Barikui
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Testing the AIDA Model Hypothesis Vis-À-Vis Subscribers’ Response to Unsolicited SMS Adverts
Celestine Verlumun Gever, Innocent I. Olijo
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Effective Customer Relations as a Public Relations Strategy in Financial Institutions
A Study of Access Bank PLC Ibadan, Oyo State, Nigeria
Daniel I. Nwogwugwu
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What is music?
A Definitional Enquiry into the Concept and Meaning of Music as Art, Science and Technology
Emelda Chinasa Nnanyelugo, Christiana Chinyere Ukwueze
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Getting Share of Voice Without Share of Wallet– How a Midsize Company can Compete Against Industry Giants–the Experience of Fidelity Bank Using CSR
Emma Esinnah
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Equal access Rule in Political Broadcasts
An Appraisal of Political Advertising on Television in Nigeria
Tonnie O. Iredia
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Imperatives of Advertising Regulation
Joe-Eugene Onuorah
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Political Advertising and Smear Campaigns
Whither Nigeria?
Kingsley Chukwuemeka Izuogu, Philomena Umoren
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