Youths’ Perceptions of Media Campaigns on Participation in Agriculture in Enugu State, Nigeria

Abstract

This study investigated youths’ perceptions of media campaigns on participation in agriculture. A sample of 384 youths was selected through a multi-stage sampling technique from Enugu to provide data for the study. The questionnaire was used as the instrument for data collection while data were analysed using simple percentages, mean and standard deviation. Within the framework of perception theory, result showed that most of the respondents perceive media campaigns on participation in agriculture as informative on agriculture related activities but not educative nor convincing enough to propel action. Based on the result of this study, the researcher concludes that media campaigns on agriculture are not educating nor convincing to correct the negative image of agriculture related activities among youths. Based on this result, the researchers recommend, among others, that media campaigns on agriculture should have enough educating contents such as how to start agricultural business, how to cultivate crop and rear animals, so as to command corresponding influence.