COMMUNICATION TECHNIQUES AND SKILLS IN PUBLIC HEALTH ENLIGHTENMENT CAMPAIGNS IN THE LOCAL AREAS

A CRITICAL APPRAISAL

  • K .O NWORGU
Keywords: health delivery, HIV/ AIDScampaign, communication techniques

Abstract

Health information is a vital tool for effective health delivery. In Nigeria, communication on health issues is Urban-based. The paper focuses on communication techniques and skills forĀ· public health enlightenment programmes in the rural areas. The study examined issues in public health, especially, as it relates to HIV/ AIDScampaign. The researcher recommends a new approach to health communication based on traditional channels which are people-oriented and culture-specific. To this end, it is argued that any communication on health should evoke empathy and accommodation of people living with incurable diseases, including HIV/ AIDS.

Published
2020-09-05
How to Cite
NWORGU, K. .O. (2020). COMMUNICATION TECHNIQUES AND SKILLS IN PUBLIC HEALTH ENLIGHTENMENT CAMPAIGNS IN THE LOCAL AREAS: A CRITICAL APPRAISAL. University of Nigeria Interdisciplinary Journal of Communication Studies , 5(1). Retrieved from https://www.journal.ijcunn.com/index.php/IJC/article/view/133
Section
Articles