Tools for Effective Public Relations Communication in Nigerian Organizations
Communication the link between an organization and its various publics is essential to organizations' major functions, It facilitates interactions among management. employees. customers, suppliers. financiers and qoueriunent officials. This makes it the foundation of public relations, because without communication public relations cannot perform. its functions of establishing and sustaining a favourable relationship between organizations and their various publics. In its quest to perform. its 1l.1Ilnerous functions, public relations relies on a number of communication tools. This paper seeks to examine the relevance or these communication tools and the vanous imperative indices that should be considered before such conununication tools can be adopted for effective public reunions communications in Nigerian organizations.