Tools for Effective Public Relations Communication in Nigerian Organizations

Keywords: Nigerian organizations, public relations, conununication tools


Communication the link between an organization and its various publicsĀ  is essential to organizations' major functions, It facilitates interactions among management. employees. customers, suppliers. financiers and qoueriunent officials. This makes it the foundation of public relations, because without communication public relations cannot perform. its functions of establishing and sustaining a favourable relationship between organizations and their various publics. In its quest to perform. its 1l.1Ilnerous functions, public relations relies on a number of communication tools. This paper seeks to examine the relevance or these communication tools and the vanous imperative indices that should be considered before such conununication tools can be adopted for effective public reunions communications in Nigerian organizations.

How to Cite
ONABAJO, F. (2020). Tools for Effective Public Relations Communication in Nigerian Organizations. University of Nigeria Interdisciplinary Journal of Communication Studies , 3(1). Retrieved from